Project Overview
Throughout my professional career as a designer at CĆrculo agency, I had the responsibility of managing one of our most important accounts: Comex Mexico. Over time, I led a series of key projects for the brand, designing internal communication materials for various target audiences while ensuring that each piece accurately reflected the companyās identity.
Design Approach
The design process was rooted in detailed planning and the ability to visually tailor each project while maintaining consistent brand identity. By using a combination of clear typography, eye-catching graphics, and vibrant colors, each format was developed to grab attention and convey the message in a clear and effective manner. My focus was on creating dynamic and flexible visual solutions, ranging from posters to presentations and educational materials, that could engage diverse internal audiences.
Character development for various infographics
The main challenge was balancing brand cohesion with the need to personalize content for each segment. This required an agile design approach that could be applied across both print and digital formats, maximizing impact and reach.
Creative and editorial design for professional training, educational materials, sales, product information, payment guides, and more.
Implementation and Results
The implementation of these designs across multiple platforms improved the consistency of Comexās internal communication. The materials strengthened the brandās identity among employees and leadership, facilitating more direct and effective communication. The flexibility of the design ensured that messages were effectively delivered to each target audience, meeting the objectives of every department. The success of these projects highlighted the value of strategic design focused on clarity and alignment with the companyās core values.
